Ascend in Action

In 2024, we used Ascend to give us a 360-degree view of the No on 80 campaign. We monitored our opposition’s ad spend, identified where and how their messages were being deployed, and strategically countered them with targeted ads of our own.

Ascend’s ad tracking dashboard provides an intuitive and streamlined experience, allowing our team to access spend and creative across multiple sources in one place. We conducted a thorough analysis of our opponents’ ad placements and spending. This allowed us to identify key patterns in their messaging, pinpoint the platforms and markets where they were most active, and determine the most effective points of intervention. With this insight, we refined our strategy and decided when, where, and how to respond. Real-time creative updates enabled us to develop timely and targeted reactions.

We identified our primary audience as women old enough to have school-aged children who voted in at least two of the last four elections. Using Ascend, we pinpointed the platforms where this audience was most active and engaged. Based on these insights, we strategically allocated the bulk of our budget—over a million dollars— to CTV, Meta platforms, and YouTube ads to maximize reach and impact. By leveraging data-driven insights and strategic ad placement, we successfully countered misleading messaging and protected public school funding for Colorado families, and the campaign won with a margin of 1.36%.