Horizon in Action

Horizon helps campaigns fundraise smarter and faster by tracking metrics across CRMs, fundraising software, and email integrations, while providing unique tools that allow teams to optimize their fundraising strategies. Our Horizon integrations give our content clients a 360-degree view of their fundraising performance. They can see when their domain reputation sank, and they can see what actions their campaign took immediately preceding the drop. They can see what their most effective fundraising tactics have been. They can also see how acquisition efforts have paid off, and Horizon identifies supporters who have not engaged recently but are prime candidates for reactivation, helping campaigns maximize the audiences they already have without spending more money. Horizon allows teams to raise more efficiently, spend smarter, and reach their fundraising goals faster. We leveraged Horizon to optimize the Washington Democrats’ fundraising, growing their active contacts by 39.8 percent and achieving a 16 percent reactivation rate, all in under six months.

We started working with the Washington Democrats in May 2025, when they had a list of just over 50 thousand active contacts. Our fundraising strategy included both donor acquisition and reactivation efforts via email and texting. We used Horizon to refine our acquisition strategy by identifying and targeting specific donor profiles, and we also used Horizon for its NGP and ActBlue integrations, which allowed the team to track digital fundraising in real time. Having the data in one place allowed us to identify trends that informed our fundraising strategy. We monitored our list growth through Horizon and added nearly 20 thousand active contacts in six months, a nearly 40 percent increase. Horizon helped us target the right audiences, track acquisition progress in real time, and quantify the fundraising impact of our strategy. We also used Horizon to reactivate contacts who had the potential to be active on our list through our proprietary email tools. We could see when and how contacts interacted with campaign content, revealing patterns and preferences that informed which audiences were most receptive. The team pivoted the reactivation strategy by analyzing donor profiles and identifying which content performed best with the inactive contacts. Using the insights from Horizon, this approach generated over $20,000 from contacts the campaign already had.